If the boxing and fitness business located at 34000 Woodward Ave. in Birmingham was graced by the name of Joe Smith, it would probably generate about as many double-takes as Floyd Mayweather has defeats (zero).
Considering the franchise was developed by the iconic Grand Rapids-born-and-raised boxer whose name graces the exterior of the building –Mayweather Boxing + Fitness — you can only imagine how many drivers have jabbed their brakes, turned into its parking lot and checked out the interior of the lone Michigan-based franchise founded by the man known as “Money”.
Since the first Mayweather Boxing + Fitness opened in Los Angeles in 2017, there are now close to 100 around the world. The total would be considerably higher if not for the COVID-19 pandemic, assured Kollins Ezekh, the franchise’s head of business development and director of programming.
“One of the biggest reasons our franchise is growing so quickly is that it’s for everybody,” said Ezekh. “People of all ages, genders, demographics are welcome — and you can have zero boxing experience and still fit in. Some people think it’s a place where they’ll be fighting each other and what not. In fact, it’s just the opposite. Our franchises are more about building a community of people who like to work out and encouraging one another.”
Boxing-centered businesses expanding
Ezekh, a former amateur boxer in his homeland of Thailand and the owner of LA’s Members Only Gym, played a major role in getting the business off the mat, so to speak.
“In 2017, one Floyd’s team members — James Williams, who is now the CEO of Mayweather Boxing + Fitness — came into the gym I owned in Hollywood without telling me who he was and why he was there,” Ezekh recounted. “He was kind of like a mystery shopper, so to speak. He wanted to see how I operated.
“Later, he approached me and asked me if I’d like to come on board with Floyd’s team and I opened the flagship franchise later that year. I mean, who wouldn’t want to be on the team of an athlete who has never lost and has established himself as a great business person.”
Boxing-centered fitness centers are spreading like wildfire around the world. People in search of heightened fitness are drawn to their unique and effective training regimens.
“Boxing is making surge against after dropping off in popularity after it was incredibly popular in the 80s and 90s,” Ezekh said. “When you combine the name of Mayweather with a boxing-focused fitness business, people are going to be intrigued.
“All of our workouts are designed by Floyd himself and — like I emphasize with all of our new members — you can be a beginner in boxing and still receive incredible benefits.”
Unique blend of workouts
Ezekh explained the franchise’s group workouts are split into cardiovascular work and specific boxing drills. The business supplies all of the boxing gloves and some are even equipped with small-scale boxing rings.
“A percentage of our members actually go on to fight in amateur tournaments,” he added.
If you are interested in checking out what Mayweather Boxing + Fitness has to offer, you can simply walk in to the facility (or visit its website) and sign up for a free class.
“The reviews we’ve received so far have been fabulous — especially for our trainers, who are the ones who serve our product and change people’s lives,” Ezekh concluded.
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