You don’t have to be the Cookie Monster to get excited about the sweet new restaurant opening on Ford Road in Canton.
An appetite for melt-in-your-mouth cookies will suffice.
Crumbl Cookies, a five-year-old company founded in Ogden, Utah, is projected to open Feb. 20 next door to Aldi’s in the Ford Road shopping complex just east of Lilley Road.
Crumbl has earned a reputation around the country for its fresh variety of offerings and its unique menu items, which rotate weekly.
Customers can also watch the cookie-making process unfold before their eyes as soon they enter the building.
The Canton Crumbl franchise is owned by the husband-and-wife team of Anthony and Amber White, who already own Crumbl eateries in Woodhaven and Rochester Hills — and are eyeing a May opening for a Crumbl site in Northville Township.
Love at first bite
The Whites, who are the proud parents of three small children (Mason, Kinsley and Reagan), were hooked on Crumbl once they tried the franchise’s cookies in Queen Creek, Arizona, where Anthony was formerly stationed as a member of the U.S. Army.
“My wife found out about the Crumbl brand first and absolutely loved it,” said Anthony White, whose military career spanned 10 years. “As soon as I tried it and learned more about the company, I loved it, too. Amber was a general manager of an On The Dunes (restaurant) in Commerce, so she has a lot of experience running a restaurant and working in the food-service industry.
“We loved the concept of selling cookies, the weekly menu — everything that went into this — so we decided to dive into the business.”
White said his family’s growing investment in Crumbl has been wonderful.
“The owners and the brand are great,” he said. “One of the big things for us, too, is being Christians, we love that it’s closed on Sundays so that our employees can spend the day with their families.”
Both Crumbl owners have southeast-Michigan roots. Anthony is originally from Commerce Township and Amber is a graduate of Westland John Glenn High School.
“Amber loved this location because she’s from around here and, obviously, this area has a lot of traffic,” Anthony said. “She recognized this would be a great spot. Canton is growing and a lot of people visit Canton. The only IKEA in Michigan is in Canton, which says something for the way it draws people from all over.”
The Crumbl space was most-recently the site of the former Aldi’s store before it moved (and expanded) west a hundred yards or so to its current location on the northwest corner of the complex.
“We’re on track for a Feb. 20 opening,” Anthony said. “Every Crumbl we’ve opened has received fantastic support from the different communities. Even though it’s a franchise, we grew up in this area, this is our home, so it’s a special thing to be able to run a business near your hometown.”
Unique, delicious flavors
The Crumbl menu offers at least four different cookies every week and a mystery cookie is added occasionally. For instance, among the cookie offerings this week are key lime pie, chocolate cookies & cream and blueberry muffin — good luck finding those flavors at Kroger.
“They’re the best cookies, they really are,” Anthony said. “We know we have the best product on the market and it’s such a great environment to work in.
“We do a lot to give back to communities we’re in — sponsorships, working with food banks, things like that — which we think is important, and I think people want to support businesses that give back.”
All Crumbl cookies are baked fresh onsite each day — just how the Cookie Monster (and the franchise’s millions of loyal customers) prefer it.
If you would like your business featured on SocialHouseNews.com — southeast Michigan’s No. 1 site for good-news-only content — please contact Ed Wright at 734-664-4657 or firstname.lastname@example.org.