If you’re a Canton resident who likes out-of-this world cookies (with icing), Thursday was a good day for you.
The much-anticipated grand opening of Crumbl Cookies — a widely renowned franchise with over 700 locations in the United States — went off without a hitch despite an early-morning ice storm that caused widespread power outages and dicey driving conditions.
“We had people waiting outside the store when we opened at 8 a.m., so that was exciting,” said Crumbl Regional Manager Amanda Brandon. “With this weather, we expected today would be a little slow today, but we’re expecting Friday to be a very, very busy day.
“We’ve already delivered cookies to our business neighbors. Everybody in the complex is excited we’re open.”
Giving back to community
The business is already making a positive impact on western Wayne County communities. Around noon Thursday, Crumbl franchise owners Anthony and Amber White delivered several cookies to the nearby Veterans Administration’s clinic Lotz Road.
The Whites also own Crumbl franchises in Woodhaven and Rochester with a Northville location set to open this summer.
Brandon said cookies had also been delivered to local fire and police stations Thursday morning.
“And if there are left-over cookies tonight, they will be delivered to area hospitals,” she said.
Along with his high-quality, mouth-watering products, Crumbl is unique compared to comparable businesses. Its menu of six or seven flavors changes on a weekly basis, with a mystery cookie added periodically. Each Crumbl location can choose which flavor will serve as its mystery cookie, Brandon said.
“This month ours is Snickerdoodle, which has always been one of Crumbl’s most popular flavors,” she said.
During the early-hours of Thursday’s grand opening, Brandon said the most popular choice among customers was probably the birthday cake flavor.
A regional manager for multiple Crumbl franchises, Brandon said the business’s uplifting vibe resonates with people.
“Since the beginning, Crumbl was designed to be a joyous experience for its customers,” she said. “It smells good, it’s bright and everybody in here is happy.”
Crumbl is open until 10 p.m. on Thursday with hours expanding to 8 a.m. to midnight on Friday.
“The community has been so welcoming to us already,” Brandon said. “And once this weather clears, it’s only going to get better.”
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